University of Twente Proceedings
An engineering approach to business model experimentation – an online investment research startup case study
Kijl, Björn and Boersma, Durk (2010) An engineering approach to business model experimentation – an online investment research startup case study. In: The 18th Annual High Technology Small Firms Conference : May 27-28, 2010 + May 25-26 Doctoral Workshop, University of Twente, Enschede, The Netherlands., 25 May 2010 - 28 May 2010, Enschede, The Netherlands .
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| Event: | The 18th Annual High Technology Small Firms Conference : May 27-28, 2010 + May 25-26 Doctoral Workshop, University of Twente, Enschede, The Netherlands., 25 May 2010 - 28 May 2010, Enschede, The Netherlands |
| Abstract: | Every organization needs a viable business model. Strikingly, most of current literature is focused on business model design, whereas there is almost no attention for business model validation and implementation and related business model experimentation. The goal of the research as described in this paper is to develop a business model engineering tool for supporting business model management as a continuous design, validation and implementation cycle. The tool is applied to an online investment research startup in roll out and market phase. This paper describes the research as performed in a case study setting by focusing on the design, implementation and evaluation of the business model engineering tool. We also analyze the actual implementation and usage of the business model tool by the online investment research startup by focusing on the most critical actions related to actual business model implementation – i.e. actions with so-called ‘Lollapalooza tendencies’. |
| Item Type: | Conference or Workshop Item (Paper) |
| Uncontrolled Keywords: | Business models, action design research, business model engineering, business model dynamics, Business model experimentation, business model management, business model innovation, growth & deployment strategies, Lollapalooza tendencies, Internet services, service innovation, entrepreneurship, startups |
| Link to this item: | http://purl.utwente.nl/proceedings/52 |
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