University of Twente Proceedings

FAC-SEM using PLS-SEM: an empirical illustration in a customer value measurement context

Streukens, Sandra and Leroi-Werelds, Sara (2015) FAC-SEM using PLS-SEM: an empirical illustration in a customer value measurement context. In: 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users., 16 June 2015 - 19 June 2015, Seville, Spain .

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Event:	2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users., 16 June 2015 - 19 June 2015, Seville, Spain
Abstract:	FAC-SEM is a special type of multigroup analysis where the groups are structured as a factorial design. The aim of FAC-SEM is to assess how the path model parameters vary as a function of the dimensions of the underlying factorial design. As such, FAC-SEM offers researchers a unique opportunity to further understand their experimental data. This paper explains how the FAC-SEM methodology can be used in a PLS path modeling context and demonstrates the procedure using empirical data from a customer value measurement study.
Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	FAC-SEM, factorial designs, PLS-SEM, multigroup analysis, customer value, marketing
Link to this item:	https://doi.org/10.3990/2.356
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