A competitive success model in the hotel industry

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González-Rodríguez, M. Rosario and Jiménez-Caballero, José Luis and Martín-Samper, Rosario (2015) A competitive success model in the hotel industry. In: 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users., 16 June 2015 - 19 June 2015, Seville, Spain .

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Event: 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users., 16 June 2015 - 19 June 2015, Seville, Spain
Abstract:The aim of the paper focus on identifying those factors involved in the competitive success of hotel companies and the interrelations between them, taking into account the socio-economic influence that these companies might have on Andalusian region and the few studies carried out in tourism sector so far. The study tries to specify an econometric model that may include factors that appear as mechanisms for the generation of competitive advantage. The research model allows us to identify the relative impact of the "industry factor" and the company’s own specific factors, "hotel intangible resources", on competitive success.
Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:Competitiveness, firm assets, industry forces, strategy management, profitability, market position
Link to this item:http://dx.doi.org/10.3990/2.345
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