The moderating effects of personal and situational characteristics on the image, satisfaction and future behavioral intention with ports of calls

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Carvajal-Trujillo, Elena and Sanz Blas, Silvia (2015) The moderating effects of personal and situational characteristics on the image, satisfaction and future behavioral intention with ports of calls. In: 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users., 16 June 2015 - 19 June 2015, Seville, Spain .

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Event: 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users., 16 June 2015 - 19 June 2015, Seville, Spain
Abstract:The aim of this study is to examine the moderating effects of cruise passengers’ gender, age, education, and prior experiences on a Mediterranean port of call. We analyze the process of image formation and the influence that image and passenger satisfaction has on future behavioral intentions. The partial least squares technique (PLS) is applied to test the hypotheses developed with a sample of 492 cruise passengers. Our findings show that: (1) gender, age, education, and experience have a moderating influence on the image of ports of call, on cruise passengers’ satisfaction, and on future behavioral intentions derived from cruise passengers’ satisfaction; (2) prior experience has a moderating influence on the image formation of ports of call.
Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:Destination image, Future behavioral intention, Cruise, Moderation
Link to this item:http://dx.doi.org/10.3990/2.330
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