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An investigation on environmental scanning and growth strategy in high tech small and medium sized enterprises

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Karami, Azhdar (2008) An investigation on environmental scanning and growth strategy in high tech small and medium sized enterprises. In: The 16th Annual High Technology Small Firms Conference : May 22-23, 2008 + May 21 Doctoral Workshop, University of Twente, Enschede, The Netherlands., 22 May 2008 - 23 May 2008, Enschede, The Netherlands .

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Event: The 16th Annual High Technology Small Firms Conference : May 22-23, 2008 + May 21 Doctoral Workshop, University of Twente, Enschede, The Netherlands., 22 May 2008 - 23 May 2008, Enschede, The Netherlands
Abstract:The idea that environmental scanning can be a key factor to sustained competitive advantage calls for the integration of business strategy and environment. Not surprisingly, environmental scanning is widely viewed as the first step in the process linking strategy and environment. The main debate in strategy and environment is nowadays concerned with the primary importance of environmental scanning to strategy formulation and implementation. More specially, effective scanning of the environment is seen as necessary to the successful alignment of competitive strategies with environmental requirements and the achievement of outstanding performance in SMEs. This paper explores the above relationship in the British electronic manufacturing industry. It is based on the empirical evidence and the findings of a survey of 132 Chief Executive Officers’ (CEO) views on environmental scanning and strategy in SMEs. It is concluded that, there is a significant relationship between increasing the environmental scanning of the firm, and the success of the firm’s performance in small and medium sized manufacturing firms in electronic industry. Accordingly, because of dynamic aspect of electronic industry, obtaining information on several aspects of environmental sectors facilitates alignment between business strategy and environment.
Item Type:Conference or Workshop Item (Paper)
Link to this item:http://purl.utwente.nl/proceedings/104
Organisation URL:http://www.utwente.nl/bms/nikos/
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